B2B portal: a business platform for maximum productivity improvement

 If someone tells you that your current corporate website can be turned into a B2B portal, which will help you significantly improve your company's productivity on the two main factors: Revenue Growth and Cost Savings, and that the portal can be launched. In a matter of months with a very reasonable investment, what will your reaction be? Read on to learn how corporations around the world are missing an opportunity that may revolutionize the way they run their businesses.

What is a B2B portal?

A portal is defined as an access point to the World Wide Web. A portal is a combination of web pages, features, and services that become a primary destination for users. The word was first used to describe the sites of popular Internet service providers or search engines such as AOL, MSN, and Yahoo! At a later stage, the word "portal" evolved into something larger that encompasses business websites, where a corporate portal or business information portal acts as a basis for a company's employees, customers, suppliers, and other associates to access. corporate information and web services. A B2B portal is a different type of website with functions for conducting electronic business and managing important parts of corporate business processes.

Benefits of having a B2B portal

Today, B2B portals are not just a fancy idea! They are an absolute must for all businesses of any type and size. The advantages of having a quality B2B portal are enormous. The implementation of a true high-quality B2B portal could have an immediate impact on the productivity of the company.

Revenue growth

Increased revenue from existing customersExisting customers get faster and easier access to product information, a faster response to their requests, get better customer service, and can purchase products online.

Increased revenue from value-added services
Once a B2B portal is established as the primary sales channel, the saved resources can be used to create more value-added services for customers. Some of the services that the portal can offer could also be used to generate more value.

Cost savings

Order processing cost

If the B2B portal integrates the supply chain management solution, it will dramatically reduce the cost of order processing. Studies show that a similar solution can reduce the cost of processing a purchase order from an average of US $ 70 to just US $ 6.

Sales and support costs

The automated sales and customer support functions built into the solution are capable of reducing overall costs by up to 30 percent.

Inventory maintenance costs

Clearer visibility and predictability through various features of the B2B portal can help companies significantly reduce inventory maintenance costs.

Other key benefits include:

Low cost of customer acquisition

An effective portal brand on the Internet will help attract customers from new sources. The cost of attracting customers through online channels is always cheaper than other traditional methods.

Improve customer service

The ability to have constant interaction with customers through the B2B portal helps companies to better serve customers. The B2B portal solution allows you to track the entire order process from payment to delivery and provides greater efficiency in customer service.

Reduce the supply time cycle

Customers can select products from the integrated marketplace of the B2B portal and submit purchase orders or purchase products directly using the shopping cart. Buyers handle all their procurement-related correspondence from one consolidated work page, helping them to react instantly and reduce document processing time.

Community participation

Business buyers and sellers can create communities around the B2B portal discussion forum. This helps to get valuable feedback in time, to build new partnerships using a community's networking capabilities, and to spread important information to members with ease.

Real-time access to current product information

Current product information is vital to making an accurate purchasing decision. By updating product content and other information using custom forms as needed, the company can help buyers and other associates to

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